Indonesia Creators Economy (ICE)
TypeSubsidiary
PredecessorIDN Creator Network
Founded8 March 2017 (2017-03-08) (as IDN Creator Network)
8 March 2022 (2022-03-08) (as Indonesia Creator Economy)
DefunctMarch 8, 2022 (2022-03-08) (as IDN Creator Network)
Headquarters
Jakarta
,
Indonesia
Area served
Indonesia
OwnerIDN Media
Websiteice.id

Indonesia Creators Economy (ICE) is a content creator marketplace from Indonesia owned by IDN Media.[1] ICE was founded to facilitate access to the creators economy for creators in Indonesia, by bridging collaboration between brands and local creators, from nano content creator to mega content creator.[2][3]

History

Previously, ICE was called IDN Creator Network, which is a creator platform in Indonesia owned by IDN Media which was founded on March 8, 2017. IDN Creator Network then changed its name to ICE on March 8, 2022.[4] During its time, IDN Creator Network has become the leading creator platform in Indonesia, which collaborates with more than ten thousand content creators and 300 brands.[5]

Application

In 2023, ICE launched the ICE App. ICE App is a creator and marketplace platform that offers collaboration between brands and creators.[6] ICE plans to offer payment systems and financial products to increase efficiency and speed in every collaboration.[7]

In order to attract more talent in the creator economy, on September 8, 2023, MORF, a talent management platform founded by Deddy Corbuzier, became part of the IDN Media ecosystem.[8]

Internal business units

References

  1. ↑ Bonardo Wahono (2023-08-08). "Visi Utomo Bersaudara untuk Ikut Membangun Creators Economy Indonesia". FORTUNE Indonesia (in Indonesian). Retrieved 2023-09-26.
  2. ↑ Alfi Dinilhaq, ed. (2022-02-10). "IDN Media Resmi Luncurkan ICE, Platform Kreator Terdepan di Indonesia". Warta Ekonomi (in Indonesian). Retrieved 2023-09-26.
  3. ↑ Tim Liputan6.com (2023-02-28). "Ekosistem Creators Economy Berpeluang Besar Gerakkan Ekonomi Tanah Air". Liputan6.com (in Indonesian). Retrieved 2023-09-26.{{cite news}}: CS1 maint: numeric names: authors list (link)
  4. ↑ Yusra, Yenny (2022-02-10). "IDN Media Receives Funding from Local Tech Company, to Introduce "Indonesia Creators Economy"". dailysocial.id. Retrieved 2023-11-15.
  5. ↑ Hana Adi Perdana (2022-02-08). Hana Adi Perdana (ed.). "IDN Media Resmi Luncurkan ICE, Platform Kreator Terdepan di Indonesia". IDN Times (in Indonesian). Retrieved 2023-09-26.
  6. ↑ "Riding the prospect of the rising creator economy". East Ventures. 2022-08-26. Retrieved 2023-11-15.
  7. ↑ The Jakarta Post Editorial Team (2023-02-14). "How Indonesia Creators Economy (ICE) is evolving to its full potential". The Jakarta Post. Retrieved 2023-09-26.
  8. ↑ Rizqi Maulana (2023-09-11). Lalu Rahadian (ed.). "Platform Morf Milik Deddy Corbuzier Bergabung dengan IDN Media". Tech in Asia Indonesia (in Indonesian). Retrieved 2023-09-26.
  9. ↑ Indonesia Creator Economy (2022-09-01). "ICE proudly presents to you: JKT48 as our new talents". Retrieved 2023-10-20 – via Instagram.[self-published]
  10. ↑ MORF Talent Management (20 September 2023). "Presenting, MORF – talent management founded by Deddy Corbuzier". Retrieved 2023-10-20 – via Instagram.[self-published]


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