Yummy
TypeSubsidiary
IndustryDigital media
FoundedJuly 8, 2016 (2016-07-08)
Headquarters
Jakarta
,
Indonesia
Area served
Indonesia
OwnerIDN Media[1]
Websitewww.yummy.co.id

Yummy is a digital media company founded by IDN Media which provides tutorial content for cooking, food, recipes, and culinary exploration in Indonesia.[2][3][4]

History

Yummy was launched on July 8, 2016, and was originally available on social media platforms Facebook and Instagram.[5] On July 8, 2019, Yummy launched a mobile application called Yummy App that allows visitors to upload and search user-created original recipes.[6][7][8] The app is available for both Android and iOS devices.[9]

Events

In December 2020, Yummy hosted a virtual culinary event named Indonesia Memasak by Yummy (English: Indonesia Cooking by Yummy).[10] The event was themeed "Explore Nusantara Cuisine" and inspired by a variety of Indonesian culinary recipes.[11] Indonesia Memasak by Yummy has several series of events with online cooking class, talk show, F&B workshop, entertainment, and online bazaar which is attended by culinary practitioners such as William Wongso (Chef), Max Mandias (Co-founder and Executive Chef at Burgreens), Mandif Warokka (Owner and Executive Chef at Teatro Gastroteque in Bali), Ade Putri (Culinary storyteller and Co-founder of Beergemberia, Natasha Halim (Chubby Traveler), Kevindra Soemantri (MasterChef Indonesia Season 1 contestant), Martin Praja, Venithya Calista, and Ibra Isman.[12]

Awards

In 2019, Yummy App received a nomination at the Google Play Users Choice Awards 2019 within the Users Choice App category.[13] In 2020, at the Asia Digital Media Awards 2020 organized by World Association of Newspapers and News Publishers (WAN-IFRA), the Yummy App won an award in the categories Best in Lifestyle, Sports, Entertainment Website or Mobile Services.[14]

References

  1. ↑ "Indonesia's IDN Media secure Series B funding". Digital News Asia. 2017-11-24. Retrieved 2023-11-10.
  2. ↑ Yulianti, Felicia. "Menjelajahi Dunia Kuliner dengan Yummy App" (in Indonesian). Retrieved 2023-09-14.
  3. ↑ Rosary, Amelia. "Ulang Tahun ke-5, Yummy Berkomitmen Hadirkan Konten Masak BerkualitasUlang Tahun ke-5, Yummy Berkomitmen Hadirkan Konten Masak Berkualitas" (in Indonesian). Retrieved 2023-08-15.
  4. ↑ Yusra, Yeni. "Targetkan Generasi Muda, IDN Media Luncurkan Aplikasi Resep Makanan Yummy". Retrieved 2023-08-15.
  5. ↑ "Yummy app launches in Indonesia targeted at Millennials and Gen Z". Marketing-Interactive. 2019-07-10. Retrieved 2023-11-10.
  6. ↑ Muskita, Putra (2019-07-08). "Tech in Asia - Connecting Asia's startup ecosystem". www.techinasia.com. Retrieved 2023-11-09.
  7. ↑ Nathaniel Purba, Gervin. "Yummy App, Aplikasi Panduan Memasak dengan Mudah" (in Indonesian). Retrieved 2023-08-15.
  8. ↑ Felicia. "Menjelajahi Dunia Kuliner dengan Yummy App" (in Indonesian). Retrieved 2023-09-14.
  9. ↑ "Yummy App, Aplikasi Panduan Memasak dengan Mudah". medcom.id (in Indonesian). 2019-07-10. Retrieved 2023-11-10.
  10. ↑ "Ingin Mendadak Chef? Cek Fitur Aplikasi Memasak yang Komprehensif Ini" (in Indonesian). Retrieved 2023-09-14.
  11. ↑ Akhtari, Syafira. "Ragam Jajanan Masakan Nusantara dalam Indonesia Memasak by Yummy". Retrieved 2023-08-15.
  12. ↑ Dewanda, Billy. "IDN Media Hadirkan Acara Masak Online Terbesar di Indonesia Bertajuk "Indonesia Memasak by Yummy"" (in Indonesian). Retrieved 2023-08-15.
  13. ↑ Samudro, Adrian. "Daftar Pemenang Google Play Users Choice Awards 2019" (in Indonesian). Retrieved 2023-08-15.
  14. ↑ "Asian Digital Media Awards 2020" (in Indonesian). Retrieved 2023-08-15.
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