Lucky Mobile
TypeSubsidiary
IndustryMobile virtual network operator
FoundedDecember 4, 2017 (2017-12-04)
Areas served
20 Canadian metro areas
ProductsBudget Android smartphones, flip phones, SIM cards
Services3G data, SMS, mobile calling
ParentBell Canada
Websitewww.luckymobile.ca

Lucky Mobile is a Canadian prepaid mobile virtual network operator and a subsidiary of Bell Canada. Founded in December 2017, Lucky Mobile operates on the Bell Mobility network alongside fellow subsidiary Virgin Plus.[1] It targets the same market segment as discount mobile brands Chatr (owned by Rogers Communications) and Public Mobile (owned by Telus).[2]

History

After being announced on December 1, 2017, Lucky Mobile launched on December 4.[3] At launch, the network is available for users in 17 metro areas in Canada. The launch was viewed as a way for BCE to compete with the discount mobile brands Chatr and Public Mobile operated by its competitors Rogers Communications and Telus, respectively.[2] Like Chatr, Lucky Mobile offers a limited selection of low end smartphones for sale outright.[4] In March 2018, the carrier's service area expanded to include Saskatchewan and Manitoba.[5]

Network

Lucky Mobile operates as a mobile virtual network operator offering pre-paid calling, texting, and 3G and 4G throttled speed data running on Bell Mobility's 4G network with pre-paid plans in select Canadian markets.[4] In independent speed tests conducted in April 2018, although the Lucky Mobile network shows as 4G on users’ mobile phones, speed tests show maximum download speeds around 3 Mbps which would indicate that speeds on the Lucky Mobile network are indeed throttled.[6]

Customers with eSIM enabled smartphones and devices are able to purchase eSIM from Lucky mobile and connect to the network without a physical SIM card. [7]

Phones

Lucky Mobile carries five smartphones and one flip phone.[8]

Retail presence

Lucky Mobile SIM cards are sold in Visions Electronics, Walmart, Circle K, Glentel (T-Booth Wireless, Wireless Wave), The Source, Giant Tiger and Dollarama locations.[4] In addition, customers can also order cards by phone or on the company's website. At launch, the company does not operate any stand-alone locations.

References

  1. ↑ "Corporate Overview | BCE". Retrieved 4 June 2021.
  2. 1 2 Jackson, Emily (December 4, 2017). "Bell's politically astute Lucky Mobile launch aims to grab market share from low-cost Rogers, Telus brands". Financial Post. Retrieved January 21, 2018.
  3. ↑ Ng, Gary (1 December 2017). "Bell to Launch 'Lucky Mobile' Prepaid Wireless Service on Dec. 4". iPhone in Canada. Retrieved 3 December 2017.
  4. 1 2 3 Behar, Rose (1 December 2017). "Bell launching new prepaid wireless brand called Lucky Mobile". MobileSyrup. Retrieved 1 December 2017.
  5. ↑ Ylanen, Ayla (12 March 2018). "Lucky Mobile Expands to Saskatchewan and Manitoba". Compare Cellular. Retrieved 29 March 2018.
  6. ↑ "Lucky Mobile - Review on Coverage, LTE, Phones, Plans & More!". Tech Daily. 2018-04-11. Retrieved 2018-04-29.
  7. ↑ "eSIM?? You have one but just don't know it". 1 June 2022. Retrieved 8 August 2022.
  8. ↑ "SIM Card and Phones | Shop | Lucky Mobile". www.luckymobile.ca. Retrieved 2021-06-28.
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