Now or Never
Studio album by
Tank
ReleasedDecember 14, 2010
GenreR&B
Length43:19
LabelAtlantic
Producer
Tank chronology
Sex, Love & Pain
(2007)		 Now or Never
(2010)		 This Is How I Feel
(2012)
Singles from Now or Never
  1. "Sex Music"
    Released: June 8, 2010
  2. "Emergency"
    Released: October 5, 2010
  3. "Celebration"
    Released: January 25, 2011[1]
  4. "I Can't Make You Love Me"
    Released: May 10, 2011

Now or Never is the fourth studio album by American R&B singer-songwriter Tank. It was released on December 14, 2010 via Atlantic Records following his departure from longtime label Blackground Records.[2]

Background

The album was originally to be released in Fall 2009, but wasn't due to Tank leaving Blackground Records in September 2009. Since late 2008, many songs have leaked that many believed were to be on the new album, but most, if not all, of the songs are unlikely to make the final track list. In June 2010, Tank signed a new deal with Atlantic Records[3] and aggressively began to work on the album. June 29, 2010 saw the release of the album's first single, Sex Music. The original title for the album was Sex Love & Pain II: The All Night Experience (which would be released six years later), then was changed to simply All Night before finally settling on Now or Never The original release date of the album was to be September 21, 2010, then was pushed to November 2, 2010 and now the final release date is December 14, 2010. The album is set to feature guest artists such as Drake & Chris Brown. Production is to come from the likes of Jim Jonsin, The Stereotypes, Brandon Alexander, Rico Love, Harvey Mason, Jr., plus Tank and his production team, Song Dynasty. "It's a happier album, I'm appreciating more, I'm celebrating more," he admits in an interview with TheBoomBox.com. "The sexual experiences on the album are deep but they're not dark. It's a great moment on the album where I think everyone can ride and have a smile on their face."[4]

Singles

The album's first single, Sex Music, was released on June 8, 2010. It debuted at number 74 on Billboard's Hot R&B/Hip-Hop Songs chart.[5] The video for "Sex Music" premiered on Vibe.com on August 5, 2010. The second single, "Emergency",[6] was released on October 5, 2010.

Critical reception

Professional ratings
Review scores
SourceRating
AllMusic[7]

Andy Kellman of AllMusic rated Now or Never two and a half out of five stars. He wrote that "for most of this disc's duration, Tank sticks to his solo-artist strength, providing a steady stream of low-key songs for the bedroom. Most of it simmers. The remainder boils. It’s not bound to make him much more popular, but those who dig beneath the surface of mainstream R&B will be rewarded."[7]

Chart performance

The album debuted at number thirty five on the US Billboard 200 chart, with first-week sales of 44,000 copies.[8] Since then, the album has sold a total of 215,000 copies in the United States.[9]

Track listing

Now or Never – Standard edition
No.TitleWriter(s)Producer(s)Length
1."Showtime (Intro)"BabbsSong Dynasty1:30
2."Sex Music"
  • Song Dynasty
  • Mason
3:40
3."Celebration" (featuring Drake)
Stereotypes4:12
4."Emergency (Intro)"BabbsSong Dynasty0:47
5."Emergency"
  • Durrell Babbs
  • Newt
  • Valentine
  • Franklin
  • Stephens
Song Dynasty4:14
6."Scream"
  • Jonsin
  • Love
4:03
7."Keep It 100"
  • Babbs
  • Newt
  • Valentine
  • Franklin
Song Dynasty4:06
8."Foreplay" (featuring Chris Brown)
  • Brown
  • Kevin Barnes
Barnes4:03
9."Can I (Intro)"BabbsSong Dynasty1:32
10."Can I"
  • Babbs
  • Newt
  • Valentine
  • Franklin
Song Dynasty3:34
11."Amazing"
  • Aaron Sledge
  • Brandon Hodge
  • Hodge
  • Song Dynasty
4:01
12."You Mean That Much"
  • Babbs
  • Newt
  • Mason
  • Valentine
  • Russell
  • Franklin
  • Stephens
  • Song Dynasty
  • Mason
3:39
13."I Can't Make You Love Me"
  • James Allen Shamlin
  • Mike Barry Reid
Song Dynasty3:57
Best Buy bonus tracks
No.TitleProducer(s)Length
14."Let Me Know"Song Dynasty3:44
15."Sex Nights" (Remix of "Sex Music")Song Dynasty3:59
Now or Never – Deluxe edition
No.TitleProducer(s)Length
14."On My Way" (featuring J. Valentine)Song Dynasty4:17
15."I Can't Make You Love Me" (Acoustic version)
  • Michael Barry Reid
  • James Allen Shamlin
4:33

Charts

Release history

Now or Never release history
Region Date Format Label
United States December 14, 2010 Atlantic Records

References

  1. ↑ "Urban/UAC Future Releases | R&B, Hip Hop, Release Schedule and Street Dates |". Allaccess.com. Retrieved March 3, 2012.
  2. ↑ "Durrell Tank Babbs". Facebook.com. September 12, 2010. Retrieved September 12, 2010.
  3. ↑ "Tank - Atlantic Records". Atlanticrecords.com. June 14, 2010. Retrieved June 14, 2010.
  4. ↑ "Tank is 'Celebrating More'". TheBoomBox.com. August 20, 2010. Retrieved August 20, 2010.
  5. ↑ "Billboard - Tank". Billboard.com. Retrieved July 28, 2010.
  6. ↑ "Tank Official Website". Therealtank.com. September 15, 2010. Retrieved September 15, 2010.
  7. 1 2 LeRoy, Dan. "Now or Never". AllMusic. Rovi Corporation. Review. Retrieved June 14, 2022.
  8. ↑ Caulfield, Keith (December 22, 2010). "Swift Back at No. 1 on Billboard 200, 'Michael' Bows at No. 3". Billboard. Retrieved December 22, 2010.
  9. ↑ Since then, the album has sold a total of 215,000 copies in the United States
  10. ↑ "Tank Chart History (Billboard 200)". Billboard. Retrieved April 6, 2021.
  11. ↑ "Tank Chart History (Top R&B/Hip-Hop Albums)". Billboard. Retrieved April 6, 2021.
  12. ↑ "Top R&B/Hip-Hop Albums – Year-End 2011". Billboard. Retrieved April 6, 2021.
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