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Takeover by Andy Vajna and relationship with government

Since 2015, the station has been a considered a mouthpiece for the Fidesz-KDNP coalition government. After the station was sold by ProSiebenSat.1 Media to the station's then managing directors, Zsolt Simon and Yvonne Dederick, with a loan of 25 million forints to pay the station's debts, opposition media began commenting that Károly Fonyó, the owner of a company associated with Lajos Simicska (a former pro-Fidesz media mogul who, by then, was critical of the government's plan to impose an advertising tax to competitor RTL Klub, resulting on a long-term dispute), was attempting to buy the station from both managing directors, in exchange of the payment of the aforementioned 25 million forints. As a result, Simon and Dederick began reorganising parent company MTM-SBS Kft., with both managers creating their respective holding companies, namely D6D Kft. and CCA Vízió Kft., and later making a joint venture to manage the TV2 channels. This joint venture later evolved into the current TV2 Média Csoport Kft., established by the merger of both holding companies in the summer of 2014.^[6]

At the same time, Andy Vajna, with the assistance of Prime Minister Viktor Orbán, and state-owned lender Eximbank, began negotiating with Simon and Dederick for the acquisition of the TV2 Média Csoport holding company. This led to a high-stakes acquisition process which eventually became sided in favour of Vajna. On October 13, 2015, Fonyó submitted its bid for the TV2 group of channels, which was quickly followed by Vajna's bid for the broadcaster, to which Simon and Dederick would succumb almost immediately.^[7] Vajna quickly dismissed both executives, being replaced by the former managing director of RTL Klub, Dirk Gerkens (dismissed from the channel after the heavy controversy caused by the aforementioned ad tax proposal). The editorial team of the Tények newscast was also fully replaced, with Vivien Szalai, the former editor in chief of the tabloid Story magazine, becoming the chief news director, and Nóra Kunfalvi, former Hír TV anchor, becoming the station's lead anchor.^[8]

After the Vajna takeover, the TV2 group of channels rapidly grew, from only four channels, to 13 channels. Most of these channels launched within three months, causing scepticism from many media insiders, even declaring that this massive rollout "would completely reshape the Hungarian media market".^[9] Most of these new channels became focused on niche genres, with a focus on local productions, for example, gastronomy and Hungarian cuisine, movies, music, lifestyle and even cartoons. That same year, TV2 won nearly a fifth of state advertising spending, four times more than RTL Klub, according to the independent Hungarian watchdog Mérték Media Monitor.^[10]

After Vajna's death, József Vida, the chairman of savings bank Takarékbank, took over the TV2 Group through his Abraham Goldmann Investment Trust.^[11] Vida has a close relationship with pro-Orbán businessman Lőrinc Mészáros. After taking over the group, Gerkens stepped down as CEO and Miklós Vaszily took over in the same position. He was later joined by French-Bulgarian media professional Pavel Stanchev,^[12] who has retained the station's political positions in favour of the government. However, he began to leverage the station's transition to a digital-first environment, by renaming the niche channels to make them more in line with the mother channel, and launching a centralized streaming portal, TV2 Play, where alongside catch-up programming, previous programs and series can be watched.

Vida also negotiated the station's expansion to other countries. In October 2020, TV2 bought the Slovenian commercial network Planet TV from Telekom Slovenije.^[13] The channel had suffered from financial problems and struggling ratings dating back to its launch in 2012. The merger generated heavy concerns about the station's independence as well as the increasing influence of pro-Orbán businessmen in Slovenian media, and its growing links with prime minister Janez Janša.