Anvato, Inc.
IndustryOnline video streaming, monetization and distribution
Founded2007
FounderAlper Turgut
FateAcquired by Google
Headquarters
Mountain View, CA
,
US
ParentAlphabet Inc.
Websitewww.anvato.com

Anvato was a Mountain View, California-based technology firm. Founded in 2007 by Alper Turgut, it is a provider of cloud computing technologies for the online video industry, including online video streaming, video editing, publishing, and monetization infrastructure.[1][2][3]

Anvato was a pioneer in cloud-based video processing. Anvato developed one of the first server-side dynamic video ad insertion technologies and received a Technology and Engineering Emmy Award with its customer NBCU.[4] The technology allowed media companies to release ad-supported video content across all device platforms, contributing to the rapid growth of online video. Anvato also developed the first software-only, cloud-native live encoder, allowing media companies to stream at large scale using cloud technologies. On July 7, 2016, Google acquired Anvato and announced that the company will be incorporated into the Google Cloud Platform suite.[5][6]

References

  1. ↑ "Google Buys Video-Processing Firm Anvato to Build Over-the-Top Services". Variety. 7 July 2016. Retrieved 8 July 2016.
  2. ↑ "Anvato Raises $2 Million For Video Fingerprinting". TechCrunch. Retrieved 8 July 2016.
  3. ↑ "Gray Television Picks Anvato For Live Streaming". TVNewsCheck. Retrieved 8 July 2016.
  4. ↑ "Technology and Engineering Emmy Awards", Wikipedia, 2022-12-20, retrieved 2023-09-02
  5. ↑ Lardinois, Frederic. "Google acquires Anvato, a media streaming and monetization platform for broadcasters". TechCrunch. Retrieved 2018-01-11.
  6. ↑ "Google Cloud Platform Acquires Anvato". PC Magazine. Retrieved 8 July 2016.


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