Boost
TypeNutritional drink
ManufacturerNestlé
Websitewww.boost.com

Boost is a nutritional drinks brand made by Swiss company Nestlé. The brand also produces Boost Glucose Control for people with type 2 diabetes.[1]

History

In 2010, the Federal Trade Commission reached a settlement with Nestlé over its claims that Boost Kid Essentials would prevent certain illnesses with the company agreeing to stop asserting the claims unless they were approved by regulators.[2] Nestle also agreed to stop claiming the drink will reduce children's sick-day absences and the duration of acute diarrhea in children up to age 13 unless the claims are backed by at least two "well-designed human clinical studies."[3] Nestlé said in a statement that the settlement provided clarity regarding new advertising standards applicable to health benefit claims for Boost Kid Essentials and similar products.[4] Nestlé did not admit wrongdoing as part of the settlement and the company was not fined.[4]

In 2011, the packaging design and bottle shape of Boost products was changed.[5] Due to increased demand in Boost, Nestlé added another line to its Indiana facility in 2013.[6] In 2015, the brand introduced the Boost Compact range and in 2016 they introduced the Boost Simply range.[7][8] The protein content of Boost was increased by 33% in 2018, from 15 grams per serving to 20 grams.[9]

References

  1. ↑ Theobald, Mikel (26 December 2017). "The Skinny on Shakes for People With Diabetes". Everyday Health. Archived from the original on 9 January 2022. Retrieved 15 October 2021.
  2. ↑ "Nestle reaches settlement over Boost health claims". Cleveland.com. 14 July 2010. Archived from the original on 9 January 2022. Retrieved 15 October 2021.
  3. ↑ "Nestle Agrees to Drop 'Deceptive' Ad Claims". Fox News. 15 July 2010. Archived from the original on 9 January 2022. Retrieved 9 January 2021.
  4. 1 2 Neuman, William (14 July 2010). "Nestlé Will Drop Claims of Health Benefit in Drink". The New York Times. Archived from the original on 20 October 2020. Retrieved 15 October 2021.
  5. ↑ "Nestlé updates Boost line with easy-grip, easy-open bottle". DSN. 11 August 2011. Archived from the original on 24 October 2021. Retrieved 15 October 2021.
  6. ↑ "Nestlé $72m Indiana spend meets protein drinks sales BOOST". Beverage Daily. 26 September 2013. Retrieved 15 October 2021.
  7. ↑ "Nestlé Health Science Introduces Innovative BOOST® Nutritional Drinks in Compact Sizes". PR Newswire. 16 July 2015. Archived from the original on 9 January 2022. Retrieved 15 October 2021.
  8. ↑ "Nestlé Health Science Introduces BOOST Simply Complete Nutritional Drinks". Winsight Grocery Business. 4 October 2016. Archived from the original on 29 October 2021. Retrieved 15 October 2021.
  9. ↑ "Protein boost for Boost: Nestlé ups the content in flagship "adult nutrition" product". Nutrition Insight. 14 August 2018. Archived from the original on 29 October 2021. Retrieved 15 October 2021.


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