Fancy Feast
A cat eating Fancy Feast
Product typeCat food
OwnerNestlé Purina PetCare
Introduced1982
MarketsWorldwide
Previous ownersFriskies PetCare Company (1985–2001), Carnation Company (1982–1985)
WebsiteFancy Feast

Fancy Feast is a brand of gourmet cat food from Nestlé Purina PetCare. Introduced by the Carnation Company in 1982, it was originally offered in seven flavors of wet food.[1]

History

In 1982, Fancy Feast was introduced in 3-ounce cans of wet food in seven different varieties. It was the first "gourmet" cat food. In its original commercial, an announcer said, "Your cat give you that cold shoulder when you serve cold, leftover cat food? Watch it warm up to Fancy Feast". It also featured a white Persian cat that talked in her thoughts. It was sold along with Friskies and other pet foods in 1985 to Nestlé, and the merger became Friskies PetCare Company.

Controversy

After reports about slave labor emerged from news outlets and nongovernmental organizations related to Purina pet foods, Nestlé launched an internal investigation into the matter in December 2014. Their findings revealed that slave labor was present in their supply chain in Myanmar and Cambodia, where workers got trapped working on fishing vessels under inhumane conditions and for little to no pay. Nestlé pledged to publish yearly reports and to work with suppliers to achieve a positive difference on how they source their ingredients.[2]

Slogans

  • "Fancy Feast, darling?" (1982)
  • "A moist and delicious meal in every can." (1982–1984)
  • "Good taste is easy to recognize." (1982–2005)[3][4][5]
  • "Is it love, or is it Fancy Feast?" (2005–2008)
  • "The best ingredient is love." (2010–present)[6]

Products

Collectible holiday ornaments

Fancy Feast annually releases a limited-edition ornament during the Christmas holiday. The first series ornament was released in 1984.[7]

Current products

Wet

Classic Type

  • Chicken Feast
  • Cod, Sole and Shrimp Feast
  • Salmon and Shrimp Feast
  • Seafood Feast
  • Tender Beef and Liver Feast (formerly known as Beef and Liver Feast)
  • Tender Chicken and Liver Feast
  • Chopped Grill Feast
  • Ocean Whitefish and Tuna Feast
  • Savory Salmon Feast
  • Tender Beef and Chicken Feast
  • Tender Beef Feast
  • Turkey and Giblets Feast

Marinated Morsels

  • Beef Feast in Gravy
  • Tuna Feast in Gravy
  • Salmon Feast in Gravy
  • Turkey Feast in Gravy

Roasted

  • Roasted Chicken Feast
  • Roasted Turkey Feast

Flaked

  • Flaked Chicken and Tuna Feast
  • Flaked Salmon and Ocean Whitefish Feast
  • Flaked Tuna and Mackerel Feast
  • Flaked Fish and Shrimp Feast
  • Flaked Trout Feast
  • Flaked Tuna Feast

Chunky

  • Chunky Chicken Feast
  • Chunky Turkey Feast
  • Chunky Chopped Grill Feast

Exclusive to China

  • Select Tuna Chunks Feast
  • Select Tuna Meat Feast
  • Select Tuna Meat with Streaks of Crab Leg and Chicken Feast
  • Select Tuna Meat with Streaks of Crab Leg Feast
  • Select Tuna Meat with Small Whitebait Feast
  • Select Carp with Prawn Feast

References

  1. ↑ Nestlé Purina PetCare (20 September 2016). "About Fancy Feast". Nestle Purina.
  2. ↑ Martha Mendoza. "Nestlé admits slavery and coercion used in catching its seafood". The Associated Press. Retrieved April 30, 2021.
  3. ↑ Nestlé Purina PetCare (1988). "1988 - Commercial - Fancy Feast Gourmet Cat Food - Good taste is easy to recognize". http://www.videoarcheology.com; YouTube. Retrieved October 19, 2014.
  4. ↑ Nestlé Purina PetCare (1996). "1996 Fancy Feast Commercial". YouTube. Retrieved October 19, 2014.
  5. ↑ Swartz, Eric. "Slogan & Jingle List". The Byline Group. Retrieved October 19, 2014.
  6. ↑ Purina Fancy Feast (2013). "Fancy Feast Gourmet Cat Food TV Spot, 'Mornings'". iSpot.tv. Retrieved October 19, 2014. In this commercial, a woman wakes up to a purring cat that walks with her to the kitchen waiting to be fed Fancy Feast Mornings breakfast entrees cat food.
  7. ↑ https://www.facebook.com/media/set/?set=a.251438744918870.65037.138004982928914&type=3
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