Domino's Pizza Enterprises Ltd
TypePublic
IndustryFood retail
FoundedSpringwood, Queensland, Australia (1983 (1983))
HeadquartersHamilton, Queensland
Australia
Number of locations
1,500+ across Australasia Europe and Japan[1]
Key people
Don Meij, CEO and MD
ProductsPizza
RevenueIncrease A$790.86 million (2016/17)[2]
Increase A$150.68 million (2016/17)[2]
Number of employees
26,000[1]
Websitedominos.com.au

Domino's Pizza Enterprises Limited (DPE) is the largest pizza chain in Australia in terms of network stores numbers and network sales, as well as the largest franchisee for the US Domino's Pizza brand in the world.[1] DPE is the exclusive master franchise for the Domino's brand network in Australia, New Zealand, Belgium, France, The Netherlands, Japan, Germany, Luxembourg, Denmark and Taiwan.[1] Across these markets, DPE has over 2,800 stores.[3] In May 2005 DPE became the first publicly listed pizza company in Australia.[1]

In 2018, Domino's was inducted into the Queensland Business Leaders Hall of Fame.[4]

History

Australia

The first Domino's store to open in Australia was in Springwood, Queensland, in 1983, and offered home delivery after home delivery was introduced into Australia by the Pizza Oven Family Restaurants located at multiple sites all over the southside of Brisbane owned by Paul Hughes & Bill Kerwick in 1981.[5] The Australian and New Zealand Master Franchise was bought by Silvio's Dial-a-Pizza in 1993, and in 1995 the two brands merged and rebranded as Domino's Pizza.

Currently, there are around 700 Domino's stores in Australia, making it the biggest pizza franchised business in the country. The Australian stores are spread across the country, from the main capital cities like Canberra, Melbourne, Adelaide, and Sydney, to more rural areas like Armidale.

New Zealand

In 2003, Domino's entered the New Zealand fast food market, competing with both rival pizza chain Pizza Hut and local pizza chain Hell Pizza.[6]

In January 2005, Domino's acquired the Australian pizza chain Pizza Haven's 35 New Zealand stores. By that stage, Domino's had 16 stores bases in the North Island; with the acquisition bringing the total number of Domino's-owned stores across New Zealand to 51.[7] Most Pizza Haven stores were given the option of converting to Domino's stores while some stores were able to stay branded under Pizza Haven.[8][9] All New Zealand-based Pizza Haven stores subsequently converted Domino's.[10]

Domino's New Zealand was the first to introduce drone-delivery pizza in November 2016, partnering with Flirtey Drone Delivery.[11][12]

Timeline

  • 1983: First Domino's store opened in Australia.[13]
  • 1993: Silvio's Dial-a-Pizza bought Domino's Pizza.[13]
  • 1995: Silvio's Dial-a-Pizza was merged into Domino's Pizza.[14]
  • 1997: Domino's established the Domino's Partners Foundation.[15]
  • 2000: Silvio's Dial-a-Pizza was renamed Domino's Pizza Australia.[16]
  • 2001: Don Meij and Grant Bourke, the two largest franchisees at the time, merged their stores into the corporate store network to bring the total to 50 corporate stores and 128 franchised stores.[17]
  • 2003: Domino's expanded into new markets in Victoria, Australia, and Wellington, New Zealand.
  • 2005: Domino's listed on the Australian Securities Exchange, becoming the first publicly listed Australian pizza company.[16]
  • 2006: Domino's purchased existing Domino's operations in France, Belgium, the Netherlands, and the principality of Monaco.[18]
  • 2009: Domino's Australia launched an application for iPhone.[19]
  • 2011: An online ordering mobile website and an application for Android ordering were launched. Domino's hit 200,000 Facebook fans[20]
  • 2014: Domino's launched Pizza Mogul, an initiative set to change the future of the pizza industry landscape.[21]
  • 2015: Domino's launched GPS Driver Tracker, which allows customers to track their orders from the store.[22]
  • 2016: Domino's launched the world's first autonomous delivery vehicle, DRU [23] or Domino's Robotic Unit (now known as 'DOM').[24]
  • 2016: Domino's launched registered charity Give for Good[25]
  • 2017: Domino's installs the world's largest commercial Tesla Powerwall battery storage system in one of its Sydney stores to overcome the limited capability of the electrical grid.[26]
  • 2018: Domino's launched voice ordering through Amazon Alexa.
  • 2018: Domino's opened its 700th store in Australia.
  • 2019: Domino's launched New Pizza Chef with Augmented Reality, which allows customers to choose from endless flavour combinations and create their favourite pizza before their eyes through the Domino's app.
  • 2019: Domino's launched voice ordering through Google Assistant.
  • 2019: Domino's Pizza Enterprises acquired Domino's Pizza territory in Denmark.[27]
  • 2021: Domino's Pizza Enterprises acquired Domino's Pizza Taiwan. [28]
  • 2022: Domino's Pizza Enterprises acquired Domino’s Pizza businesses in Malaysia, Singapore, and Cambodia. [29]

See also

References

  1. 1 2 3 4 5 "About Domino's". 24 November 2015.
  2. 1 2 "2017 Annual Report" (PDF). Archived from the original (PDF) on 29 October 2017. Retrieved 29 October 2017.
  3. ↑ "Stores". Domino's Investors. Retrieved 17 February 2020.
  4. ↑ "Hall of Fame". Queensland Business Leaders Hall of Fame. State Library of Queensland. Archived from the original on 23 October 2018. Retrieved 23 October 2018.
  5. ↑ "1983 Domino's launches with home delivery". Australian food history timeline. 24 September 1980. Retrieved 31 January 2021.
  6. ↑ Walters, Laura (4 March 2016). "The evolution of New Zealand's pizza industry". Stuff. Archived from the original on 19 July 2023. Retrieved 31 July 2023.
  7. ↑ "Dominos buys Pizza Haven". The New Zealand Herald. 26 January 2005. Archived from the original on 31 July 2023. Retrieved 1 August 2023.
  8. ↑ "Domino's buys out NZ competitor Pizza Haven.(Domino's Pizza Inc.)(Pizza Haven Inc.)(Brief Article)", Australasian Business Intelligence, COMTEX News Network, Inc, 9 February 2005, ISSN 1320-6680
  9. ↑ Joint press release (12 May 2006). "Domino's buys Pizza Haven in food franchise sector". Franchise Business Directory of Australia. Archived from the original on 17 October 2006. Retrieved 11 January 2007.
  10. ↑ "Domino's buys Pizza Heaven.(Domino's Pizza Group Ltd.)(Pizza Haven Inc.)(Brief Article)", Australasian Business Intelligence, COMTEX News Network, Inc, 9 February 2005, ISSN 1320-6680
  11. ↑ "Domino's NZ Drone Delivery". Domino's Pizza New Zealand. Retrieved 22 March 2017.
  12. ↑ Ryan, Holly (16 November 2016). "Domino's delivers its first pizza using a drone". The New Zealand Herald. Archived from the original on 28 January 2022. Retrieved 31 July 2023.
  13. 1 2 "History". Domino's Pizza Enterprises. 2015. Archived from the original on 14 May 2018. Retrieved 2 March 2017.
  14. ↑ Foster, Sophie (1 June 2013). "Domino's managing director Don Meij made the transition from delivery driver to Domino's managing director". The Courier-Mail. News Corp Australia. Retrieved 2 March 2017.
  15. ↑ "DMP.AX Annual Report 2008". Domino's Pizza Enterprises Limited. July 2008. Retrieved 2 March 2017.
  16. 1 2 "Domino's Pizza Enterprises Limited". ShareClarity. Retrieved 2 March 2017.
  17. ↑ "Grant Bourke". Retrieved 18 November 2015.
  18. ↑ Khadem, Nassim (11 July 2013). "Domino's launches 500th Australian store and revamps digital ordering system". The Australian Financial Review. Fairfax Media. Archived from the original on 2 March 2017. Retrieved 2 March 2017.
  19. ↑ Budmar, Patrick (13 May 2013). "Domino's Australia users prefer iPhone app". ARN. International Data Group. Retrieved 2 March 2017.
  20. ↑ "Domino's launches new online ordering website". Archived from the original on 17 November 2015. Retrieved 13 November 2015.
  21. ↑ "Domino's launches Pizza Mogul". Retrieved 18 November 2015.
  22. ↑ "Domino's deliveries on right track". Retrieved 18 November 2015.
  23. ↑ "Domino's DRU Assist". www.dominos.com.au. Retrieved 13 December 2017.
  24. ↑ "Domino's launches the world first autonomous delivery vehicle". Retrieved 18 November 2015.
  25. ↑ "Domino's | Give for Good". Domino's | Give for Good. Retrieved 4 September 2019.
  26. ↑ "Australians can now have battery powered pizza delivered to their door". Natural Solar. 29 September 2017.
  27. ↑ Domino’s gives up on Denmark as part of global shake-up to boost profitability Business News 13 June 2023
  28. ↑ "Market Presentation regarding Acquisition of Domino's Taiwan". Domino's Investors. Domino's Pizza Enterprises Ltd. Retrieved 11 June 2021.
  29. ↑ "Media Release about Acquisition of Three Asian Markets" (PDF). Domino's Investors. Domino's Pizza Enterprises Ltd. Retrieved 24 August 2022.
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