GAC Honda Automobile Co., Ltd.
TypeJoint venture
IndustryAutomotive
Founded7 May 1998 (1998-05-07) (Guangzhou)
Headquarters
Guangzhou
,
China
Area served
China
ProductsAutomobiles
Owners
Number of employees
Approximately 7,000
SubsidiariesGuangzhou Honda Automobile Research & Development Co., Ltd.
Guangzhou Honda Research & Development Co., Ltd
Websitewww.ghac.cn
GAC Honda
Traditional Chinese廣汽本田
Simplified Chinese广汽本田
Guangqi Honda dealership in Beijing, China

GAC Honda Automobile Co., Ltd. is a Chinese automobile manufacturing joint venture company[1] based in Guangzhou, Guangdong province.[2]

Co-owned by Honda and GAC Group (Guangqi),[3] GAC Honda operates two plants that, as of 2011, produces Honda-branded models and one car sold under the China-only Everus brand.[1] GAC Honda's products incorporate Japanese-made parts.[4]

Originally named Guangzhou Honda, this was changed to GAC Honda in 2009.[5] As of 2011, the company boasts a per year production capacity of 480,000.[6]

History

Seeking to replace the loss-making[7] of the Guangzhou Peugeot Automobile Company for a joint venture with another foreign car-maker, the government of Guangzhou established Guangzhou Honda Automobile Co Ltd with Honda, which beat out a number of rivals for the privilege,[8] in May[8] or July[1] of 1998. GAC Honda launched its first model, an American version Accord in March 1999 along with its first 4S shop.[7]

Making a product that the Chinese consumer had familiarity with through high quality imports as well as a pre-existing sales and service network for these cars may have contributed to the early success of GAC Honda.[7] A recently failed joint venture between the Guangzhou Government and Peugeot (Guangzhou Peugeot Automobile Company) also helped to prepare the ground.

Beginning in 2009, GAC Honda has distributed automobiles by ship—reducing secondary transport distances and transport losses while also being environmentally responsible.[9] The company also uses rail and road transport.[9]

Everus

Everus (Li Nian Chinese: 理念), GAC Honda's first China-only brand, is targeted at consumers in inland cities like Chaozhou and Lanzhou who can't afford its Honda-branded vehicles but desire the cachet and technological underpinnings foreign-tied brands offer.[10] While it was the first China-only brand for any sino-foreign joint venture[11] other, similar marques do exist such as the Dongfeng/Nissan Venucia.

The first Everus model, the S1 subcompact, was unveiled at the 2010 Guangzhou Auto Show.[12] The S1 is based on an old model of the Honda City.[12]

Customer service award

GAC Honda ranked highest in customer satisfaction with authorized dealer after-sales service according to the J.D. Power Asia Pacific 2009 China Customer Service Index Study.[13]

Products

Everus

Honda

Former products

Everus

Honda

Acura

See also

References

  1. 1 2 3 "Company Profile". Guangqi Honda Automobile Co., Ltd. Archived from the original on 2 November 2011. Retrieved 2011-12-31.
  2. ↑ "GAC Honda to Absorb Honda Automobile (China)". global.honda. 2020-03-29. Retrieved 2023-06-05.
  3. ↑ China's Guangqi Honda at 95 pct of 2009 sales target reuters.com, Sun Nov 22, 2009 8:30pm EST
  4. ↑ Kim, Chang-Ran; Wong, Fayen (2011-04-18). "Autoshow - Honda: China output to be affected by Japan parts shortage". Reuters. Archived from the original on 2018-09-26.
  5. ↑ Guangzhou Honda officially renamed Guangqi Honda gasgoo.com, April 23, 2009
  6. ↑ "Guangqi Honda to Expand Automobile Production Capacity". Honda Motor Co., Ltd. May 25, 2010. Archived from the original on 2013-04-23. Retrieved 2011-12-31.
  7. 1 2 3 Global Strategy - By Mike W. Peng Cengage Learning, 2008, ISBN 0-324-59099-7, 9780324590999, Page 423
  8. 1 2 Juan Antonio Fernandez; Liu Shengjun (2007). China CEO: a case guide for business leaders in China. John Wiley and Sons. p. 91. ISBN 978-0-470-82224-1.
  9. 1 2 "Environment: FY2009 Initiatives". world.honda.com. Honda. c. 2010. Archived from the original on 5 April 2010. Retrieved 27 July 2014.
  10. ↑ AUTOSHOW-China joint venture brands eye growth in inland cities reuters.com, Mon Dec 20, 2010 5:44am EST
  11. ↑ "Guangqi Honda's Original Brand Introduces "Li Nian S1"". Honda Motor Co., Ltd. April 18, 2011. Archived from the original on June 25, 2012.
  12. 1 2 "New Models from the 2010 Guangzhou Auto Show (2): GAC-Honda Everus S1". ChinaAutoWeb.com.
  13. ↑ J.D. Power Asia Pacific Reports: Guangqi Honda Ranks Highest in Customer Satisfaction with Dealer Service in China jdpower.com, 30 July 2009
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