Insurge Pictures
TypeLabel
IndustryMotion pictures
FoundedJuly 8, 2010 (2010-07-08)
DefunctAugust 1, 2015 (2015-08-01)
FateAbsorbed into its parent studio
SuccessorParamount Pictures
Headquarters
Los Angeles, California
,
United States
Area served
Worldwide
Products
OwnerParamount Global
ParentParamount Pictures

Insurge Pictures was an American production company that was the specialty label belonging to the American film studio Paramount Pictures. It focused on Micro-Budget films.

Beginnings

In March 2010, it was announced that Paramount Pictures would launch a new division named Insurge Pictures, which would produce micro-budget films based on Paramount's success with the micro-budget Paranormal Activity. The first film produced by Paramount Insurge was Never Say Never (2011), a documentary film featuring Justin Bieber. Prior to the release of the film, Insurge released "Grease: The Sing-A-Long," which had a limited release.[1]

In 2011, it was announced that Insurge wrapped an at the time untitled project about a destination wedding. The film, which was released on May 22, 2015 was eventually titled Drunk Wedding and was shelved for years prior to the release.[2][3] In January 2011, it was announced Insurge was releasing The Devil Inside.[4]

In 2012, Insurge released The Loved Ones, and Katy Perry: Part of Me. Insurge also produced a mockumentary reality series, Burning Love, which was re-adapted in 2013 into a regular series for E!.[5] In 2015, it was announced that Insurge would be releasing Area 51 and Drunk Wedding on May 15, and May 22, 2015 in a limited release exclusively at Drafthouse Theaters and through video on demand providers. Both projects were shelved prior to their releases.[3]

In May 2015, President Amy Powell was stripped of responsibility for the division, with Insurge being transferred as a label within Paramount and its staff absorbed into its feature film team, reporting to recently appointed Paramount Motion Pictures Group President Marc Evans.[6]

Films

Release Date Title Co-produced with Distributor Budget Box-office Gross
July 8, 2010Grease Sing-A-LongRSO RecordsParamount Pictures$6 million$395 million
February 11, 2011Justin Bieber: Never Say NeverMTV Films, Scooter Braun Films, L.A. Reid Media, AEG Live, and Island Def Jam Music Group$13 million$99 million
January 6, 2012The Devil InsidePrototype$1 million$101.8 million
June 1, 2012The Loved OnesOmnilab Media, Ambience Entertainment, and Film Victoria$4 million$254,170
July 5, 2012Katy Perry: Part of MeMTV Films, Imagine Entertainment, AEG Live, EMI Music, Perry Productions, Pulse Films, Magical Elves Productions, and Splinter Films$13 million$32.7 million
January 30, 2015Project AlmanacMTV Films and Platinum Dunes$12 million$33.2 million
May 15, 2015Area 51Aramid Entertainment Fund, Blumhouse Productions, IM Global, Incentive Filmed Entertainment, and Room 101$5 million$7,556
May 22, 2015Drunk WeddingWeston Pictures$600,000$3,301
July 31, 2015Staten Island SummerMichaels-GoldwynN/A
September 9, 2016Brother NatureBroadway VideoSamuel Goldwyn FilmsN/A

References

  1. ↑ Pamela McClintock. "Paramount's Insurge refines its gameplan". Variety.
  2. ↑ Jeff Sneider. "Paramount Insurge wraps untitled project". Variety.
  3. 1 2 David Bloom. "Alamo Drafthouse Gets 'Area 51,' 'Drunk Wedding'; Ricki Lake-Backed Docu Goes To Bond/360 – Film Roundup - Deadline". Deadline.
  4. ↑ The Devil Inside- Official Trailer. YouTube. 28 October 2011.
  5. ↑ "'Burning Love' Renewed by E! for Two More Seasons - Ratings - TVbytheNumbers.Zap2it.com". TVbytheNumbers. Archived from the original on 2013-08-01.
  6. ↑ Sneider, Jeff (March 23, 2015). "Paramount to Absorb Insurge Label; Amy Powell Stripped Of Film Duties". The Wrap. Retrieved June 4, 2015.


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