MTV Brand New
MTV Brand New logo
Ownership
OwnerViacomCBS Networks EMEAA
History
Launched14 September 2003 (Italy)
1 August 2006 (Netherlands)
1 February 2011 (Germany)
Closed10 January 2011 (Italy)
1 February 2021 (Netherlands)
6 January 2021 (Germany)

MTV Brand New was a 24-hour specialist music channel featuring new music videos, alternative and indie music available in the Netherlands, Germany. In Italy, it was replaced by MTV Rocks in 2011. The Italian version of the channel launched on 14 September 2003; it then launched in the Netherlands on 1 August 2006.[1] The German-speaking version of the channel launched in Germany, Austria and Switzerland on 1 February 2011.

MTV Brand New hosted a showcase at the Electric Ballroom from 2011 to 2018.[2]

MTV Brand New closed on January 10, 2011, in Italy, then in Germany on January 6, 2021, and finally in the Netherlands on February 1, 2021.

Concept

MTV Brand New was derived from the hit pan-European MTV music show brand:new, which launched in 1999 on MTV's regional channels. The show was known as mtv:new on the MTV Europe, brand:neu on MTV Germany and brand:new on all other MTV channels in Europe. The show focused primarily on new music releases, music videos, introducing new artists and bands, interviews and live performances. The programme was turned into a stand-alone music channel in Italy in 2003.[3] Since then MTV Networks Europe has begun to roll out localized Brand New channels since 2006.

Brand New Italia

Brand New Netherland

Brand: New Germany

MTV Brand: New was a German Pay TV channel. The channel was announced by MTV Networks Germany at the end of 2010. The channel launched on 1 February 2011. The channel was based in Berlin and featured the best in music videos from newly established German and international acts. The channel had broadcast back-to-back new music videos, the channel had also feature chart shows such as MTV Superchart.[4] The channel ceased its broadcast and was replaced by MTV Hits on 6 January 2021.[5]

Yearly poll

Until the channels' closure, each January, MTV Brand New released a poll, listing the bands and singers that their viewers think would be the most successful during the coming year. Originally named "Spanking New", the poll was introduced in 2008, where the winners were UK band In Case of Fire.[6] Subsequent polls have been topped by acts such as Little Boots, Justin Bieber and Conor Maynard.

In Case of Fire topped the inaugural Spanking New poll in 2008.
Justin Bieber topped the MTV Brand New Poll in 2010.
Year Artist Top five Ref.
2008 In Case of Fire [6]
2009 Little Boots
[7]
2010 Justin Bieber [8]
2011 Mona [9]
2012 Conor Maynard [10]
2013 Ebony Day
[11]
2014 The Vamps
  • TBC
 [12]
2015 Krept & Konan [13]

References

  1. ↑ "MTV komt met MTV Brand New". de Volkskrant. July 25, 2006.
  2. ↑
  3. ↑ "MTV Global Fact Sheet" (PDF). Retrieved October 1, 2012.
  4. ↑ "MTV Brand New: Musik pur ab 1. Februar - Start bei Entertain". DigitalFernsehen.de. January 16, 2011.
  5. ↑ "MTV Brand New (Germany) - Closedown / MTV Hits (Germany) - Launch (06/01/2021 - 06:00 AM CEST)". YouTube. 2021-01-06. Retrieved 2023-09-01.
  6. 1 2 "Unsigned Act Win MTV Award". UK: MTV. January 29, 2008. Archived from the original on June 29, 2020. Retrieved February 10, 2013.
  7. ↑ "Spanking New 2009 Winner". UK: MTV. February 18, 2009. Archived from the original on October 24, 2012. Retrieved February 10, 2013.
  8. ↑ "Justin Bieber Wins MTV's 10 For 10". UK: MTV. February 1, 2010. Archived from the original on November 5, 2012. Retrieved February 10, 2013.
  9. ↑ "Mona Win MTV's Brand New For 2011 Vote!". UK: MTV. January 31, 2012. Archived from the original on November 17, 2012. Retrieved February 10, 2013.
  10. ↑ "Conor Maynard Voted Brand New For 2012 Winner!". UK: MTV. January 31, 2012. Archived from the original on June 29, 2012. Retrieved February 10, 2013.
  11. ↑ "Ebony Day Wins MTV's Brand New For 2013!". UK: MTV. January 31, 2013. Archived from the original on February 4, 2013. Retrieved February 10, 2013.
  12. ↑ "The Vamps Win MTV Brand New For 2014!". MTV. Retrieved 3 December 2014.
  13. ↑ "Krept & Konan crowned MTV's Brand New winners For 2015". UK: MTV. February 2, 2015. Archived from the original on February 4, 2013. Retrieved September 28, 2015.


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