Milkybar
Product typeChocolate
OwnerNestlé
CountrySwitzerland
Introduced1936 (1936)
MarketsWorldwide
Websitemilkybar.co.uk

Milkybar, called Galak in Continental Europe and Latin America, is a white chocolate confection produced by Nestlé since 1936 and sold worldwide (not sold in the US, although it may be ordered online for delivery, or found in specialty candy shops).[1] According to Nestlé, Milkybar/Galak contains no artificial colours, flavours or preservatives.[1] In Australia and New Zealand, Milkybar does not contain cocoa butter, and is therefore not labelled as chocolate.[2]

The Galak brand was launched by Nestlé (at the time Nestlé-Peter-Cailler-Kohler) amidst strong competition within the Swiss chocolate market. It was the first white chocolate brand.[3]

Advertising

Milkybar Kid

Since 1961,[4] the Milkybar Kid has been used in television advertising promoting Nestlé Milkybar. The Milkybar Kid is a blond, spectacle-wearing young child, usually dressed as a cowboy, whose catchphrase is "The Milkybars are on me!". The advertisements usually take place in a Wild West setting, and both live-action and animated ads have been produced. Until 8-year-old Hinetaapora Short of New Zealand was selected in 2010,[5][6] the character had always been male.

In the UK, Australia and New Zealand the advertisements were originally accompanied by a jingle extolling "the goodness that's in Milky Bar".[7] In more recent revivals of the campaign, the jingle has been revised to refer to "the good taste that's in Milkybar".

Galak

Galak was promoted using the 1971 French animated series Oum le Dauphin Blanc ("Zoom the White Dolphin"), with its characters appearing on packaging and in commercials. In commercials, two children, Yann and Marina, and the white dolphin Oum typically overcome villains such as pirates or sharks. Nestlé terminated their use of this licence in 2003, though the likeness of Oum remained on some stocks sold in 2004, which led the series' owners to sue for royalties.[8]

References

  1. 1 2 "Milkybar". Nestlé Global. Retrieved 2020-08-21.
  2. ↑ Sue Dengate. "Food Intolerance Network".
  3. ↑ "Histoire". Nestlé. Retrieved 24 March 2023. La forte concurrence sur le marché du chocolat en Suisse encourage Nestlé-Peter-Cailler-Kohler dans la voie des innovations. L'entreprise lance le chocolat blanc Galak et un an plus tard Rayon, un chocolat au miel avec une multitude de bulles d'air. [Strong competition on the chocolate market in Switzerland encourages Nestlé-Peter-Cailler-Kohler to innovate. The company launched Galak white chocolate and a year later Rayon, a honey chocolate with a multitude of air bubbles.]
  4. ↑ "Other Chocolate Bars". About Our Brands. Nestlé UK. Archived from the original on 2007-12-21. Retrieved 2008-01-07.
  5. ↑ "Rotorua girl named Milkybar kid". Rotorua Daily Post. 19 November 2010. Retrieved 11 November 2016.
  6. ↑ MacDonald, Greer (19 November 2010). "New Milky Bar kid a girl". Stuff.co.nz. Retrieved 3 August 2018.
  7. ↑ Australian Nestle's Milky Bar commercial, early 1960s
  8. ↑ Glaize, Frédéric (2006-01-10). "Galak : reliquat de royalties pour Oum". Vox PI (in French). MEYER & Partenaires. Retrieved 2008-01-07.
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