Sade's
El Matador
Sade's in the Court of the Golden Bough
LocationOcean Avenue & Lincoln Street, Carmel-by-the-Sea, California
Coordinates36°33′17″N 121°55′26″W / 36.55472°N 121.92389°W / 36.55472; -121.92389
Built1925 (1925)
Built byLee Gottfried
Built forHarry Leon Wilson
Original useFlower shop
Current useRetail stores
ArchitectLee Gottfried
Architectural style(s)Tudor Revival
Sade's is located in Monterey Peninsula
Sade's
Sade's
Location in the Monterey Peninsula

Sade's is a one-and-one-half-story, commercial building in downtown Carmel-by-the-Sea, California. It was built in 1925, for novelist and dramatist Harry Leon Wilson and his wife Helen MacGowan Cooke as a flower shop and dress shop. In the 1930s, Sade (Sade Carr-Latham) was a former Ziegfeld Follies dancer, made the lower level into a restaurant and bar that was nationally renowned. The building was designated as a significant commercial building in the city's Downtown Historic District Property Survey, and was recorded with the Department of Parks and Recreation on January 28, 2002.[1] The building is currently occupied by shops and restaurants.

History

A Bit Of Carmel and the Court of the Golden Bough. Illustration by Jo Mora.
The Golden Bough Theater is the tall building at the back of Ocean Avenue with little shops in front.

Sade's is a two-story, wood-framed Tudor Revival style commercial building in Carmel-by-the-Sea, California, built for Harry Leon Wilson (1867-1939). The exterior walls are textured cement stucco. It has two steep pitched side-gabled roofs, and two chimneys. There is a Carmel stone entry to the building in the Court of the Golden Bough, with other small “old world” shops. The entry has a round wood planked door with a window and an outside staircase that leads to the second floor. Behind the courtyard was the entrance to the Theatre of the Golden Bough. Because of this, the courtyard has been named the Courtyard of the Golden Bough.[1]


Sade's was built in May 1925, two years after Edward G. Kuster and Gottfried completed the first European shop, the Carmel Weavers Studio, in an area of the Court of the Golden Bough, at Monte Verde and Ocean Avenue. Writer and editor Harry Leon Wilson commission Lee Gottfried to build the "Bloomin Basement," a flower shop, for his wife, Helen MacGowan Cooke. The shop was built for $8,000 (equivalent to $133,495 in 2022.[2][1][3]

In the 1930s, Sade Carr-Latham herself, a former Ziegfeld Follies dancer, made the lower level into a restaurant and bar. Sade's became a popular meeting place for the many Bohemian actors, artists, and writers associated with Kuster's Golden Bough Theater, including George Sterling, Mary Austin, and Jack London.[4]

For fifty years Sade's was one of the most popular social spots in the village and became nationally renowned.[1][2] Sade died of a heart attack at her home in Carmel Woods on November 11, 1940.[5]

On December 28, 1951, Paul Swanson became the owner of Sade's. He was manager of the restaurant since 1934.[2][6] Swanson purchased the restaurant and cocktail lounge from Margaret and Bertram Dienelt, owner of the Mission Ranch since early 1941.[7] Joel Thomas changed the name to El Matador. The building changed hands many times, with the name changing back to Sade's, until its last opening day on February 26, 1994.[2]

The building qualifies for inclusion in the Downtown Historic District Property Survey because it contributes to the overall design of the historic Court of the Golden Bough, and it is a good example of Tudor Revival design by Carmel builder Lee E. Gottfried.[1]

See also

References

  1. 1 2 3 4 5 Kent L. Seavey (January 28, 2002). "Department Of Parks And Recreation" (PDF). National Park Service. Retrieved April 5, 2022.
  2. 1 2 3 4 Scott Bearton (September 9, 1994). "A look back at Sade's colorful past". Carmel Pine Cone. Retrieved April 7, 2022.
  3. Dramov, Alissandra (2019). Historic Buildings of Downtown Carmel-by-the-Sea. Carmel-by-the-Sea, California: Arcadia Publishing. pp. 62, 77. ISBN 9781467103039. Retrieved 2022-04-04.
  4. Dramov, Alissandra (2022). Past & Present Carmel-By-The-Sea. Charleston, South Carolina: Arcadia Publishing. p. 44. ISBN 9781467108980. Retrieved 2023-03-08.
  5. "Sade Taken Suddenly Away". Carmel Pine Cone. 22 Nov 1940. p. 1. Retrieved June 17, 2022.
  6. "Paul Swanson Now Owner Of Sade's". Carmel Pine Cone. 4 January 1952. p. 4. Retrieved June 17, 2022.
  7. Neal Hotelling (31 December 2021). "Hobby-horse races and pinball machines at Mission Ranch" (PDF). Carmel Pine Cone. p. 23. Retrieved June 17, 2022.
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