Carmel Arts and Crafts Club theatre

In 1905, to foster the arts in the village of Carmel-by-the-Sea, California, the Carmel Arts and Crafts Club was formed. After the 1906 San Francisco earthquake, the village received an influx of artists and other creative people escaping the disaster area. Jack London describes the artists' colony in a portion of his novel, The Valley of the Moon. The early Carmel bohemians participated in events held at the club, including noted writers and poets Mary Austin, George Sterling, Robinson Jeffers and Sinclair Lewis. The dramatic presentations there achieved national attention as early as 1914, and an article in The Mercury Herald commented "...a fever of activity seems to have seized the community and each newcomer is immediately inoculated and begins with great enthusiasm to do something... with plays, studios and studies...".^[2]

In 1906–07, the club built the town's first cultural center and theatre, The Carmel Arts and Crafts Clubhouse.^[3]

Poets Jane Austin and George Sterling performed their "private theatricals" there. By 1913, The Arts and Crafts Club had begun organizing lessons for aspiring painters, actors & craftsmen.^[4]

Some of the most prominent painters in the United States, such as William Merritt Chase, Xavier Martinez, Mary DeNeale Morgan and C. Chapel Judson offered six weeks of instruction for $15. The dramas enacted by the Arts and Crafts Club attracted considerable attention, with an article in The Clubwoman noting, "Probably no other women's club in the country has achieved a more remarkable success in the way of dramatic ventures than has The Carmel Club of Arts and Crafts".^[2]

In 1928, the Abalone League, a local amateur baseball club and active thespian group, bought the Arts and Crafts Hall from the Carmel Arts and Crafts Club and renamed it the Abalone Theatre, and later that year Kuster leased the Theatre of the Golden Bough (on Ocean Ave) to a local movie exhibitor, the Manzanita Theatre. Kuster then traveled to Europe for one year to study production techniques in Berlin and to negotiate for rights to produce English and European plays in the United States.

In 1929, after returning from is European trip, Edward G. "Ted" Kuster was approached by the Abalone League who, beset by financial trouble, offered to sell Kuster its entire theatre operation, including the Carmel Arts and Crafts Club buildings on Monte Verde and Casanova Streets - an offer that Kuster readily accepted. Kuster remodeled the facility and renamed it the Studio Theatre of the Golden Bough. He moved all of his activities - plays concerts, traveling theatre groups, lectures - to the theatre on Monte Verde Street.^[5][6]

Theatre of the Golden Bough

The original Theatre of the Golden Bough after the devastating 1935 fire.

Theatrical activities in the town grew to such a proportion that between 1922 and 1924, two competing indoor theaters were built - the Carmel Arts and Crafts Hall on Monte Verde Street (which was renamed numerous times including the Abalone Theatre, the Filmarte, and the Carmel Playhouse) and the first Theatre of the Golden Bough, located on Ocean Ave near the SE corner of Monte Verde Street. This "Golden Bough" (one of two) was designed and built by Ted Kuster. Kuster was a musician and lawyer from Los Angeles who relocated to Carmel to establish his own theatre and school.

Kuster leased the Theatre of the Golden Bough to a movie theater chain for a period of five years. Kuster stipulated that the name "Golden Bough" could not be used for a movie house so it was renamed the Carmel Theatre.^[7]

In 1935, Kuster renegotiated his lease with the movie tenants of the Theatre of the Golden Bough to perform a stage play one weekend each month. On May 17, 1935, he opened his production of By Candlelight, but two nights later, on May 19, the original Theatre of the Golden Bough was destroyed by fire. Arson was the suspected cause of the blaze. Kuster, who had previously bought out the Arts and Crafts Theatre, moved his film operation to the older facility on Monte Verde Street, renamed it the Filmarte and it became the first "art house" between Los Angeles and San Francisco.^[5]

Golden Bough Playhouse

The second Golden Bough fire

Golden Bough Players Circle on Casanova Street.

In 1940, Kuster returned to Carmel and the facility on Monte Verde Street, whose lease had expired, renamed it the Golden Bough Playhouse and again presented plays, foreign films and quality American films year-round. For two summers, 1940 and 1941, he directed the Golden Bough School of Theatre.^[6]

In 1949, after remounting By Candlelight, this second "Golden Bough" also burned to the ground.^[6] Once again, arson was suspected. Kuster considered rebuilding two theatres, a playhouse at the Monte Verde location, and a movie theatre at the site of the original Golden Bough on Ocean Avenue.

In 1950, Kuster create a nonprofit corporation to build a new theater at the same location. Ultimately, in 1952, having successfully attracted nearly 400 stockholders and rasing $185,000 (equivalent to $2,038,709 in 2022), Kuster built a two-theater facility on the Monte Verde site. The main auditorium, called the Golden Bough Playhouse, faced Monte Verde Street. With 330 seats and an ample stage it was designed to present both movies and live performances. Beneath the main stage, an intimate 125-seat theater-in-the-round, called the "Circle Theatre," faced Casanova Street. The new Golden Bough Playhouse opened its doors on October 2, 1952, with a Monterey Symphony Orchestra concert.^[7][6]

Kuster died in September 1961. In 1965 the Golden Bough was sold to United California Theatres—a movie chain that was later absorbed by United Artists Theaters. For the next 29 years it was a first-run movie house known as the Golden Bough Cinema. The Circle Players continued to rent the Circle Theater for two more years until a city building inspector noted several deficiencies in the electrical system. Lacking funds for repair, the Circle Theatre closed in 1967.^[7]

Pacific Repertory Theatre

In 1994, United Artists put the theatre up for sale. The building was purchased by Pacific Repertory Theatre (PacRep), Monterey County's only year-round professional theatre company. On September 22, 1994, the Golden Bough Playhouse reopened with Gilbert and Sullivan's Mikado, followed by William Shakespeare's A Midsummer Night's Dream.^[6]

In March 1995, the Pacific Repertory Theatre embarked on its inaugural full season at The Golden Bough Playhouse. The season kicked off with productions of Arthur Miller's Death of a Salesman and David Hirson's La Bete in the Circle Theatre.^[6]

By 1997, the second phase of the capital campaign culminated in triumph as a $300,000 challenge grant from the Chairman's Fund of the David and Lucile Packard Foundation was successfully matched. This resulted in raising a grand total of $600,000, leaving a mere $275,000 outstanding on the mortgage. The progress made during this campaign brought the organization significantly closer to its financial goals.^[6]

In 1999, the Pacific Repertory Theatre initiated a $1.6 million campaign to clear the remaining mortgage and undertake significant enhancements to the Playhouse.^[6]

In 2006, the Carmel Historic Resources Board gave approval for PacRep to make modifications to the building, including remodeling or demolition.^[8]

In 2008, the Pacific Repertory Theatre presented the Carmel Planning Commission with concept plans for a renovated facility. The first phase of remodeling was completed 2011, and included safety updates, a digital projection system, and a double-revolving stage. Fundraising for the second phase, to include a reconfiguration of the audience seating and the lobby, began in 2017. The phase 2 remodel began in 2021, and is expected to be completed in 2024.^[9][10]

In 2021, the Pacific Repertory Theatre commenced the second phase of renovations for the Golden Bough venue, preparing for its reopening scheduled for the summer of 2024.^[6]