 | |
| Type of business | Division |
|---|---|
Type of site | OTT platform |
| Headquarters | San Sebastián de los Reyes, Spain |
| Industry | |
| Products | |
| Parent | Atresmedia |
| Commercial | Yes |
| Registration | Required |
| Users | 452,000 (December 2020)[1] |
| Launched | 9 September 2019 |
| Current status | Active |
Atresplayer[2] (formerly Atresplayer Premium) is a Spanish paid video-on-demand over-the-top streaming service of Atresmedia.
History and description
It was launched in Spain on 8 September 2019.[3] The first original series released on the platform was El Nudo.[3] Besides the regular services offered by the ad-supported Atresplayer (catch-up service and some series), Atresplayer Premium offers three main types of programming: Premium Exclusivo (full releases before free-to-air broadcasting), Premium Preestreno (series releasing a week before free-to-air broadcasting), and exclusive programming.[4]
According to the stats and reports of 30 June 2020, it had 253,000 subscribers.[4][5]
Unlike its rival, Mitele Plus (initially betting on football/sport as a main business line while leasing exclusive content rights in Spain to Amazon Prime Video),[6][3] Atresplayer Premium restricted its offer to streaming original programming.[3] It is available outside Spain in Latin America, the United States, Canada, and Mexico under the "Paquete Premium Internacional" subscription mode.[7] There is however geoblocked content.[7]
Since Atresplayer Premium's launch, much of the Atresmedia original programming has been first released on the platform, including series such as La valla, Veneno, #Luimelia, Toy Boy, or Perdida.
In 2023, the subscription service rebranded as simply Atresplayer.[2]
References
- ↑ "Atresplayer Premium se dispara en suscriptores y agranda su distancia sobre Mitele Plus". Vertele!. eldiario.es. 25 February 2021.
- 1 2 Rodrigo Saavedra, Javier (13 June 2023). "Atresplayer comienza su 'revolución': estreno de marca, bajada de precio y muchas más series que nunca". Los 40.
- 1 2 3 4 Zárate, Pedro (19 December 2020). "Las plataformas de streaming, según sus series españolas: ¿qué estrategia sigue cada una para atraer al público?". Vertele!. eldiario.es.
- 1 2 Pérez, Laura (8 September 2020). "Un año de Atresplayer Premium: el balance de una plataforma que llegó para cambiar las normas tradicionales". Vertele!. eldiario.es.
- ↑ "Atresmedia destaca el crecimiento de abonados a ATRESPlayer Premium en un primer trimestre ya afectado por el Covid-19". Audiovisual451. 30 April 2020.
- ↑ "Mediaset copia a Atresmedia y preestrena 'Got Talent' y 'La isla de las tentaciones' en Mitele PLUS". Bluper. El Español. 8 January 2021.
- 1 2 García, Rocío (28 November 2020). "Atresplayer o Mitele, ¿qué plataforma española es la mejor?". ADSL Zone.