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Icflix
IndustryStreaming
Founded2013[1][2][3]
HeadquartersDubai Media City, Dubai, United Arab Emirates
Area served
Middle East
North Africa
Key people
Fadi Mehio[4] (Co-Founder, Chairman & President)
Carlos Tibi (Founder, CEO & President)
Websitewww.icflix.com

icflix[5] (/ˌsˈflɪks/ EYE-see-FLIKS[6]) is a Middle Eastern streaming and VoD platform that provides Jazwood (Arabic content), Bollywood and Hollywood movies and TV series. Icflix content is available in three languages: Arabic, English and French.

Icflix streaming service can be used worldwide, but the company's main markets are the following countries: Morocco, Egypt, Kuwait, United Arab Emirates, Tunisia, Kingdom of Saudi Arabia, and Pakistan.[7]

During 2014, Icflix announced the launching of the App "icflix kids" on Samsung devices[8] through the partnership that both companies have signed.

In February 2015, the company launched the payment by text message for its Moroccan subscribers and by credit card for its Tunisian viewers. It was announced by the company during the same month that subscriptions had reached 250,000[9] in the MENA region.

In March 2015, Icflix announced its collaboration with the United Nations on a television series that would report on the efforts of the UN agencies around the world to reduce poverty and human suffering, fight disease, provide humanitarian assistance and stimulate growth.[10]

In February 2017, Icflix signed a deal with IT and entertainment provider PTCL to extend its presence in Pakistan.[11]

The streaming website collaborates with popular companies in the MENA region, offering promotional offers to their customers, among these companies there are: Samsung, Souq.com (E-commerce website), Microsoft, Du (telco), Visa, Ooredoo (telco), Hellofood and LG.

Original productions

In October 2014,[12] icflix began releasing its own original productions, so far two Egyptian movies have been launched: HIV[13] and Al Makida[14]

HIV is a drama that explores the social repercussions experienced by those infected with HIV through the eyes of a young man, Youssef. Directed by Mohammad Adel and starring Mohammad Al Sharnouby and Alia Assaf.

Al Makida is a police thriller directed by Ahmed Hassan and starring a team of young actors, including Karim Abdel Khalek, Nour Mahmoud and Moustafa Abdel Salam.

References

  1. "Icflix has officially launched in the region". 10 July 2013. Archived from the original on 11 January 2017. Retrieved 14 January 2015.
  2. "Middle East 'Netflix' prepares summer launch". April 16, 2013.
  3. "Start-ups put their hands up for web streaming". April 24, 2013.
  4. "About". icflix.com. Archived from the original on 2015-02-12. Retrieved 2015-01-21.
  5. "VoD player icflix targets film production". 12 December 2013.
  6. "What is ICFLIX?". YouTube. January 29, 2017. Retrieved 23 January 2023.
  7. "Icflix extends reach in Pakistan through PTCL deal". February 14, 2017.
  8. "ICFLIX Kids Application for Samsung Devices". November 24, 2014.
  9. "Vidéo à la demande: Icflix contre Netflix".
  10. "Icflix and UN partner for documentaries". March 17, 2015.
  11. "Icflix extends reach in Pakistan through PTCL deal". February 14, 2017.
  12. "ICFLIX releases HIV, a first original production". November 21, 2014. Archived from the original on January 19, 2015. Retrieved January 19, 2015.
  13. "HIV (2014)". imdb.com.
  14. "Al Makida (2014)". imdb.com.
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